Mr. Halla's interview-style presentation, "Secrets of the Universe - or - Look What Happened to Analog While Everyone Was Watching Digital," covers how analog technology is enabling the electronics industry to undergo fundamental change in the face of economic and technological challenges, the emergence of China, and the pursuit of new killer applications. Mr. Halla also addresses the increasing importance of Metcalfe's Law and the significance of personal technology and how it is displacing IT as the leading driver of semiconductor technology and manufacturing. This presentation was first given as a keynote address to the Electronics Manufacturing Summit on April 6, 2005.